In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.
Yeahhhh… I have some serious issues with this #FitchtheHomeless thing. I get the idea: stick it to Abercrombie! But the method for sticking it is to say, “You want cool people to wear your clothes, so HAHAHA look at all the gross and uncool homeless people wearing them!” That’s the message you’re trying to send with this, right? That is exploitation. I am pro-giving clothes to the homeless and pro-telling Abercrombie to shove it, but this particular combination is flat-out wrong.
Instead, start giving Abercrombie clothes to the parents of teenagers. Kids are one polo-shirt-wearing soccer mom away from never going near that stank store ever again.
QUICK EDIT: Fun fact: I knew Greg Karber. I went to college with him and knew him through my sophomore and junior years. Decent enough guy, pretty clever, but his personality could be a bit… intense, to put it simply. I decided to just force a smile around him because he was my girlfriend-at-the-time’s friend, and who am I to get annoyed with him and ruin everyone’s good time?
Which is exactly how I feel about this video: Many years later, after having broken up with my then girlfriend and basically severing all ties with Greg, he pops right back up into my field of view, making him practically inescapable due to all of the Facebook and blog updates everyone is posting about this stunt. Everyone’s praising him for his efforts, and while I truly believe he has the best of intentions, I really can’t get behind his actions. But, again, who am I to ruin everyone’s good time? I’ll just force a quiet smile.